THE BALLROOM BRANDING
Designed in collaboration with Shang Lin — The Ballroom is a renovated gallery located in Warsaw, Indiana. It is one of the oldest buildings in town and has been transformed into an event space and studio that welcomes local artists to perform or display their work. The most prominent features of the room are the eight windows lining the walls. When we were tasked to create a logo and overall visual identity for the space, we wanted to utilize this visual feature. We created a logo based off of the grids of the window panes and created a custom type to fit within it.